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For this month’s Design Store(y) we hop throughout the pond for a tour of a brand new, all-Italian idea retailer, .IT London, within the coronary heart of the town’s Clerkenwell Design District. The area, which features a design studio and wine bar, is housed in a totally renewed 18th century palace. Florentine architect, designer, and co-proprietor Daniele Bendini created .IT. All the merchandise, each furnishings and meals (there’s a restaurant), come from Italy. Time to browse!
Why did you decide this metropolis/neighborhood/storefront?
I selected London as a result of it is likely one of the strategic cities for interiors, structure and design; I selected Clerkenwell as a result of it’s the design quarter of London and right here there are 70 % of all architect’s studios in London and 70 % of world-extensive structure is designed right here! I selected 20 Rosebery Avenue for its location and the distinctive alternative to understand a multi-fuctional area, with an aparthotel above, a wine bar/cafe, and the furnishings showroom with the interiors studio.
Where did you get the identify for the shop?
I began two years in the past to consider this challenge. And I began to assume additionally a few potential identify for the showroom. I needed to have a really brief identify and a direct connection to the Italian origin of all our manufacturers, however in a up to date method; so I selected .IT, which suggests Italy in web period! and I shortly booked the website….
Has it modified a lot since then? How?
I labored two years to understand this dream! First I travelled all through Italy in an effort to seek for the Italian manufacturers to characterize in my showroom. After one yr, I chosen 20 manufacturers to start out. Now I have greater than 30 manufacturers, and canopy all of the points of interiors.
What’s one of many challenges you’ve got with the enterprise?
There are many showrooms in London, lots of them are mono-model. The problem of .IT is to provide complete help to architects, inside designers, and personal clients. Total help means to cowl all of the elements of a undertaking, from finishings to furnishings and artwork. Yes, we even have some artists who present work and sculptures at .IT. Another problem is our hours. Since we have now a wine bar, .IT is open till N:30 within the night so professionals can come after work and luxuriate in a glass of wine whereas looking the advert-hoc merchandise.
What different shops have you ever labored in earlier than opening this one?
I labored in a furnishings and lighting retailer when I was very younger. Then my profession was based mostly on structure, inside design, and product design. But it’s the first time that I have my very own retailer! I know all of the furnishings and equipment manufacturers very properly and I wish to create occasions, home windows, and to be the artwork director!
What’s your favourite merchandise within the retailer proper now?
I just like the VITA lamp by Lucente, designed by Danish architect Brian Rasmussen (seen hanging from the ceiling in the midst of the above photograph). The design is neat and geometrical whereas on the similar time wanting vibrant and random. Of course I love numerous articles I selected for my showroom!
What is that this season’s theme/inspiration/story?
During the Clerkenwell Design Week in May we held a seasonal occasion, referred to as “Nature Inspired Design.” All has been chosen within the colors and supplies of nature—wooden, inexperienced, orange, violet. All the showroom is sort of a backyard with flowers, ivy, and synthetic inexperienced grass.
Are you carrying any new merchandise and/or undiscovered gems you’re notably enthusiastic about?
Yes! I am displaying new collections and hues by Lucente, Edra, Fiam, La Falegnami, Casamania, Tonon, and others. In specific, all of the lamps will probably be white, the sofas in white leather-based, chairs in pure wooden, orange, inexperienced and violet. The different gadgets can be in pure tones.
What’s been a constant greatest vendor?
The greatest sellers are the Lucente lighting and Edra sofas. Happily, every little thing is doing fairly properly!
Do you’ve gotten something from the shop in your personal residence?
Yes, I have a black-orange ANKE lamp by Lucente; it’s the right lamp for my modern home.
Does the shop have its personal line?
We are fascinated by beginning our merchandise assortment subsequent September. Stay tuned!
Visit .IT London at fifty five Ennismore Gardens, London SW7 1AJ